Turning Content Writing into Money: How Michael Clark Made Creating His Full-Time Gig
Michael Clark’s deepest desire was to write full time.
After graduation, it was time to make it or break it, but like most writers who go to a traditional University to learn their craft, Michael found that he knew nearly nothing about making a business of writing.
And he worked hard at it, studied great writers, listened to podcasts on the business of content writing and startups and while his skills did improve at least technically, the money that trickled in from his blogs, stories, and first novel were not adding up to a liveable income. Not even close.
Michael’s friends—especially his 2 roommates who were essentially supporting him—complained that he wasn’t getting anywhere.
“I want this,” Michael defended himself. “And I’m willing to put the work in necessary in pursuit of my happiness.”
He held out another year, writing, reading, and content creating on a full-time basis until his eyes bled.
Michael took up a part time valet gig in the evenings while continuing to write furiously during the day. When the part-time gig was earning him triple what he was making writing, he found it difficult to refute the advise of his peers and girlfriend who all advocated his abandoning his dream for a full time job.
“I’m not cut out for a 9 to 5 cubicle job,” Michael told them. “I’m meant to create, to imagine, to contribute something meaningful to the world.”
But it did not take long before Michael became extremely unsatisfied both financially and emotionally with his 9-5 job, and the reality was he had taken on more expenses than his paycheck could possibly cover. His family began to suffer.
That’s what Michael called the various, inconsistent, underpaid writing projects that engaged him sometimes well into the am hours. Michael ghost wrote articles to build brands of other writers and businesses and he wrote blogs for his website that he was unsuccessfully trying to monetize with failed tools like Google Adsense.
Michael knew he wanted to flip the table. To be in the position of one of the several businesses he wrote for, but how?
That’s when he found Quicksle. “Do you really want things to change?” I asked him.
“I need them to,” Michael said.
“You can make content creation your full-time gig, you can absolutely quit corporate America and pursue your dream, make a good living for your family, and not have to suffer anymore.”
Michael was fired up and ready for change when we met the following week to discuss his goals, vision, and assess his skills and business’s needs.
We set up 3 keys to launch his successful content writing business.
Key 1: Control the instruments that turn your writing into income streams.
Quicksle put Michael in command of key income generating tools. While we designed Michael’s Writer Platform, he positioned banners at the top and bottom of the page that earn him 30 cents every time someone clicks on one—not the penny Google pays out.
What is better, when one of those 30 cent clicks leads to a sale, Michael gets 30% of the profit from that sale. With Google Adsense he was getting exactly nothing because Adsense does not pay for conversions.
Key 2: Tools to attract readers, register readers on Michael’s website and subscribe to his article feeds, maintain communication with them, and give them the opportunity to recommend Michael to their friends.
The solution was to own his own Platform and Content Writing Business. Affiliates and promoters push readers to Michael’s platform which we set up with reader registration, this way not only can his readers like his articles and interact with each other, he can invite them back for special discounts on products and services, games, contests and other great promotions we help him brainstorm and set up throughout the year.
We gave Michael tools to Highlight key lines in his blog and let his Users blast-share that content to all their social media accounts. That’s been great for generating traffic, clicks and growing revenue.
Key 3: A course where Michael learned how to properly structure a Content Website to maximize revenue, how to write search engine optimized commercial articles about products geared toward a commercial audience, and essentially build a business content writing.
Michael learned design skills, branding skills, coding skills, and other skills essential in the business of writing.
From that day on Michael was out of the starting gate and has not looked back.
Michael’s deepest desire has become a reality and following his business 24/7 to brainstorm ideas with him and work on implementing them, it is clear he is going to be hugely successful this year.
For Michael who had pursued happiness for so long, it has been really sweet to watch him finally obtain it.