Cross-Selling: How to Make a Living Selling Products You Don’t Make, Stock or Ship

Perhaps that isn’t news. How about if I told you she doesn’t store those products, pack those products, or ship those products? Intrigued?

It’s called Cross-Selling: The sale of other verified merchant’s products from your own online store earning you 30% of the profit for every sale.

Before Sarah partnered with Quicksle and began Cross-Selling, more often than not after running ads for her products on Facebook she was often running her small eCommerce store at a deficit.

Sarah had sold with Shopify for years. The trouble was that Shopify gave Sarah no effective tools to generate traffic, facilitate sales, or grow a customer base; she had very little support and as a result her business floundered and she had to rely on her day job to pay the bills.

She wanted desperately to quit her job, earn a good living and take command of her future; but years past, she tried different strategies to turn things around, running Facebook ads, Google ads. She was under the impression that there were just too many sellers out there to compete with and perhaps she should call it quits.

She was hesitant about trying something else, she didn’t understand that not all partnerships are equal, not all companies have the same tools, the same exposure, or the same ability to generate traffic and conversions.

The most important thing she did not realize was that Sarah’s eCommerce Website was essentially a box; a box that was doing very little for her.

Synchronization with Quicksle opened new development opportunities to Sarah’s eCommerce business ensuring increased sales of products to hundreds of thousands of buyers in over 195 countries. Traffic is funneled to Sarah’s new eCommerce store through a host of mediums including skilled affiliates and promoters who have a direct stake in the game.

It isn’t enough just to have an awesome store with enticing content and dynamic functionality, it takes a savvy crew of technical and business advisors to continue tweaking that business model so that store remains ahead of the competition. Without a team, your store becomes bait for bigger sharks to devour.

Let’s go over some of the key features that have made Sarah’s revamped eCommerce business so successful.

Without having her own products, stock, or supplier, Sarah makes her profits by importing whole categories of products and services onto her eCommerce Store from verified sellers around the world. This enables her to focus on the theme of her shop and the categories of products she wants to deal with.

 

Sarah gets the flexibility to choose categories of products that will go with the theme of her store; she can choose unlimited combinations, but her niche is women’s fashion and so she only selects categories that fit this theme.

Quicksle’s Development team helps Sarah swap categories that are not performing as well on her site for other categories performing well in her region. This way Sarah’s store is always doing more business and reaching a broader audience. Quicksle’s Development team also helps Sarah brainstorm what content, such as blog articles, should be featured on her page to attract and retain more loyal customers.

For Sarah’s business to thrive, it needs a continual influx of new registered users, which is why her store has user registration tools; through user registration on her store’s page, Sarah’s is able to stay in continual contact with her customers and invite them back to her store when new products are launched, when there is a great promotion going on, and so on.

The Shopping Cart enables customers to add products or services to their Cart for purchase now or later making it easy for users to add a bunch of products to their cart and then browse through them to compare prices before making their final purchase.

Reminder Notifications have a dynamic relationship with the Shopping Cart Tool; Oftentimes customers will pack a cart with goodies, get excited, and then leave them in the cart, forgetting about them. Not only does the Shopping Cart Tool allow customers to store items for purchase later, this savvy cart has a mind of it’s own and will send customers periodic emails reminding them about the great products waiting for them in their cart. Which brings us to another great feature on Sarah’s eCommerce store...

Oftentime online shopping can be a lonely, isolating experience. Through Interactive Notifications, Sarah’s customers enjoy a lively shopping experience because the shoppers are notified about each other’s purchases and activities, motivating them to spend more time on her site, be more visible, more engaging, and buy more.

Maintaining consistent communication with shoppers is key and this tool invites shoppers back to Sarah’s eCommerce shop to enjoy new products, price reductions, promotional raffles, contests and anything else that Sarah and her business consultants dream up to keep things fresh and fun in her store.

This tool shows users product suggestions based on their and other shoppers’ buyer behaviors. Products are also suggested to shoppers based on items that are frequently purchased together. In this case the shopper will be encouraged to buy sets of products, such as a mattress in addition to the bed frame they may have been looking at.

Noone likes to buy a product from an online merchant without first checking that product’s reviews. When there are consistent high marks from customers with solid customer feedback sales start to really take off. Product reviews enhance shoppers’ experiences by giving them the chance to buy with trust and confidence.

Various tools work dynamicaly with the Review system to generate reviews, such as reminders to leave a review after a shopper makes a purchase.

This system enables shop owners to offer discount coupons for special occasions to pamper clients and invite them back for more shopping. Coupons can be integrated with other systems such as Email Marketing to invite users to make more purchases based on their user information such as upcoming birthdays or shopping behaviors.

Seasonal specials are great incentives to invite shoppers into a store to enjoy special discounts

Sarah rewards her super shoppers with special discounts so they know their patronage is appreciated. In return, the super shoppers go out of their way to generate positive buzz for her store and attract high-engagement shoppers.

The Social blast-share tool helps Sarah's fans share her content easily with 1 click to all their friends on social media. It's an awesome way for Sarah to generate real traffic with a high conversion rate.

Shop Owners brainstorm incentives such as buying two products and getting the 3rd free to motivate shoppers to buy more. Another powerful loyalty reward to build habitual buyers is rewarding purchases with “30% OFF your next purchase” coupons. Sarah again benefits from having a creative team behind her to analyze what is working and what is not to optimize buyer incentives and maximize sales.

 

Shop Owners launch raffles with exciting prizes, gifts, discount coupons and even money rewards that attract the target audience through social media, draw heavy traffic to the eCommerce Store and convert that traffic into satisfied customers.

Sarah always makes sure their is a story going on at her shop, something worth talking to friends about, generating buzz, and thus making her store a topic of conversation 24/7.

Shop Owners increase sales by offering commission to registered promoters in the Referral System who generate traffic to the eCommerce Store, create visibility for the Store Owner’s products and services, and generate direct sales through their recommendations.

When affiliates only get paid for direct results, and that means per purchase on a shop owner's store, that means they will work agressivly to achieve results and store owners pay nothing until profits are already realized.

Store Owners enable their customers to pay for products or services through convenient payment methods such as credit or debit cards, PayPal, Skrill, 2checkaut, and bank transfer.

Keeping things simple keeps shopping fun and keeps shoppers coming back for more.